WWF - POLAR PROBLEM
This project we were tasked with making an ad for a social cause. I chose to go after global warming in the form of the increasingly serious problems of polar bear habitats disappearing. There was a lot of thought and concept behind my solution. I wanted to center the ad around typography so i created an iceberg with my letters of my headlines. As an afterthought the viewer should see the polar bear head shape as they read the headline. Then your eyes are drawn to the subhead below that cashes in on the concept emotional pull. Overall i feel this came out very strong. I have plans to expand this in the future.