Solaire is the world's first completely solar powered luxury vehicle. This company is the brainchild of parent companies Fiat and GE.
The logo is an abstraction of wings but doubled to evoke a radiating pattern like sun-waves. The typeface is a classic serif family called Bembo. This typeface was chosen to elevate this luxury car into the class or category that will meet its high price point.
The brand was expanded into a print ad, several marketing items, car mock-ups and a full length story video.