SLIM JIM MONSTER

This is a print ad for Slim Jim's product Monster Slim Jim. I tried a ton of different avenues with this one, but the concept I landed on was to personify the consumer's hunger as this classic movie monster "The Monster Appetite". I researched tons of old movie monster posters to craft the look I was going for. I then utilized some clever editing to hero up the product and create space for my body copy.

Overall I feel the brand attitude is presented well and the brand is easily identified by the color scheme.

SILVER MEDAL

GRAPHIS NEW TALENT 2019

© 2018-2019 by RYAN HINCHCLIFF