PEDIGREE CAMPAIGN

This was a advertising campaign centered around pedigree dry dog food. The concept is that different types of dogs display different personalities and lead different lives, so naturally they have different eating needs. Each ad features copy straight from the dogs point of view. The whole campaign features 3 print ads, 1 billboard, 1 storyboard for a commercial, and a client brief book that encapsulates the entire campaign.

© 2018-2019 by RYAN HINCHCLIFF