This is an ad campaign for Mr. Clean - Magic Eraser. I wanted to stay away from the cliche eraser ideas and hone in on the word magic, because the product really is magic! The concept is that using the magic eraser is like being a magician because you can pull out any and every kind of stain life may throw at you. I wanted to show multiple kinds of liquid while keeping in mind the contrasts of color to ensure the liquids didn't blend together and were seen as separate objects. The banner ads were a good fit for the vertical nature of the ad but it could be easily adapted for a billboard or any orientation.